TOP Leading SEO Tool In Digital Marketing 

SEMrush is the leading marketing software used by over 3 million professionals to supercharge their SEO, PPC, content, & social media activities.

Understand the leading marketing tools used by over 3 million professionals to spy on their competitors, supercharge their SEO, PPC, content, & social media activities. Truly putting the power back in your hands.

A full SEO suite that provides backlink analysis, keyword planning/research, traffic analysis and more.

Because the web is evolving so quickly, and with constant updates from giants like Google and Facebook, marketers can easily get lost without the right data. Having software that changes with the latest trends and updates and makes data quick and easy to obtain is crucial. 

You can use this software to audit your own website, spy on competition, discover areas of improvements or with their site audit tools and SEO checker know the successful aspects to double down on. Now we all know online marketing is never simple. But marketing tools at least should be! SEMrush originated as an in-house toolkit that was used for their own marketing efforts. Since then they have been putting all their knowledge and experience in the field into making the most efficient and enjoyable service for digital marketing specialists everywhere.

SEMrush Background

SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After ten years of trailblazing experiments and constant progress, they have grown into the world’s leading competitive research service for online marketing. Having traveled the path from a small startup to a big international company, SEMrush are still loyal to the fundamental values that got them to where they are today.

SEMrush is a trusted data provider whose data on search volume, correlation, website traffic, and digital trends is used by the biggest media outlets around the world for their marketing strategies. Comprised of over 30 tools and collecting search data for 140 countries, SEMrush provides statistics that can enhance any data-driven piece with more up-to-date information and accurate data.

Go to the SEMrush website

Key Features – Better Than Similar Web

Domain Analytics

Their Domain Analytics reports provide you with a wealth of information about your domains, subdomains, and URLs. Domain. Analytics is a perfect analysis tool and place to start for any digital marketing specialist. Domain Analytics offers extensive data and a range of reports that can help you gain the most comprehensive competitive intelligence and complete your SEO and PPC tasks.

Domain vs domain

Domain vs. Domain is a versatile tool with numerous applications. For example, it helps you build your SEO or AdWords campaigns around the already successful keywords of your competitors sites. And can even help save you money on your existing AdWords campaign.

Traffic Analytics

Built on global and robust data, Traffic Analytics is a central tool to start analyzing your competitors, evaluate potential partners, find data on your prospects for presale, or even quickly estimate the capacity of new markets. Discover websites’ audiences, traffic sources, geo, and visitor behavior borrow best practices and make data-driven decisions. 

Keyword Magic Tool

The more organic keywords available for your keyword research, the more ideas you can get to enrich your SEO and PPC campaigns. The total amount of keywords in the Keyword Magic tool now exceeds 7.7 billion – it’s the largest keyword database on the market! You can segment your terms by topic, perform a detailed analysis of collected keywords to pick the best ones, and export them easily for your pieces of content.


SEMrush allows you to monitor backlinks. They use their own database containing trillions of backlinks to spot any and all domains that are referring to your website. SEMrush collects new backlinks on a daily basis and adds them to their database, which is updated publicly every two weeks. It means you can keep track of any new or lost backlinks and start link building within no more than two weeks of them being created or removed.

Display Advertising

With the SEMrush Display Advertising reports, you can estimate how other companies effectively build display ads and discover the top publishers and advertisers. 32 countries are now available for your ad. By analyzing the data provided, you can create an informed advertising strategy to raise awareness of your brand in your target audience and ensure your money is being spent wisely.

Topic Research

Whatever type of content you are looking to create an engaging blog post, e-book, or even a podcast, you’ll need to find an interesting topic and an eye-catching headline. Topic Research will streamline your research and content creation processes and help you with organic search.


SERP (Search Engine Results Page) is generated by Google as a response to a specific user query. SERP Features are special results on SERPs that are intended to offer users helpful information with the minimum necessary to click on the result. These features include AdWords and Product Listing Ads, Instant Answers, Local Packs, and Image Carousels, Featured Snippets, Top Stories, AMP, etc. 


What is very useful that I have found is how easy it is to build PDF reports from scratch. You’ll be able to communicate the results of a website audit, present a competitive analysis, or show progress after a marketing campaign. Integrate modules from dozens of SEMrush tools, Google Analytics, Google Search Console, Google My Business and any screenshots and images of your own to make the perfect reports for your business.

Simply measured – With reports you can:

•  Create reports from scratch or suggested templates

•  Schedule automatic email delivery

•  Easy for both one-time reports and recurring reports

•  White labeled reports available with a Business subscription

Chrome extension – SEMquake

A Powerful SEO Toolbox for your Browser

Check any webpage for a huge selection of SEO parameters on the fly, with

So How Much Does It Cost?

SEMrush currently has three standard monthly subscriptions starting at the following prices: 

•  Pro – $99.95

•  Guru – $199.95

•  Business – $399.95


All of the basic SEMrush tools for digital marketers with a limited budget.

Projects: 5

Position Tracking: 500 keywords, updated daily

Local CPC and search volume data in PPC Keyword Tool

Site Audit: 100,000 pages per month

Social Media profiles: track 50, post to 10

On Page SEO Checker: recommendations for 500 keyword units per month

Domain & Keyword Analytics: 10,000 results per report, 3,000 reports per day

Schedule PDF Reports: 5


A Guru subscription provides extended limits, all the features of the Pro plan, plus:

Historical data – Having only lived analytical data is not always enough to make educated decisions so our Guru and higher-level subscribers can explore our database archives, which go back as far as January 2012.

Multitargeted Tracking – To get the whole picture, businesses with an extensive online presence have to monitor it with precise targeting (a combination of location, device, and language). Starting from the Guru subscription you can track a website’s search visibility across multiple devices and locations within a single campaign.

Schedule PDF Reports: 20 (including branded PDFs)

Projects: 50

Domain & Keyword Analytics: 30,000 results per report, 5000 reports per day

Position Tracking: 1,500 keywords, updated daily

Site Audit: 300,000 pages per month

Social Media profiles: track 100, post to 30

On Page SEO Checker: recommendations for 800 keyword units per month

Domain & Keyword Analytics: 30,000 results per report, 5,000 reports per day


All of the features listed above, and more:

API access – Choose the way you get SEMrush data. Extract the information that is relevant to you, and integrate it into any kind of user interface, application, widget, or dashboard.

White-label PDF – Remove any SEMrush mentions and add your own branding to create clean and professional reports.

Complete Access to Traffic Analytics – Access all of our Traffic Analytics reports. This includes the traffic sources, geographic distribution, destination sites, historical data, and device types that are sending traffic to any website in our database.

Product Listing Ads Research – Optimize your Google Shopping campaigns with SEMrush PLA data.

“Read-only” sharing – If the number of people involved in your projects keeps growing, you can start restricting editing rights. 

AMP checks in Site Audit – Accelerated Mobile Pages (AMP) is a great way to provide a mobile-friendly experience, and our Site Audit will ensure you’ve implemented it correctly.

CPC Map – comparison option by country, region or industry and export feature

Extended Display Advertising analysis

Projects: 200

Position Tracking: 5,000 keywords

Site Audit: 1,000,000 pages per month

Social Media profiles: track 300, post to 50

Schedule PDF Reports: 50

On Page SEO Checker: recommendations for 2,000 keyword units per month

Domain & Keyword Analytics: 50,000 results per report, 10,000 reports per day

Try SEMrush with a 7 Day free trial

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